In early 2015, Seattle played host to one of coffee’s largest events: the World Barista Championship. Competitors from over 50 countries came to perform in front of an international audience of hundreds, with thousands more watching online. The World Barista Championship is a tremendous industry event, with an end goal of finding a Champion to serve as a global ambassador for specialty coffee for the following year.
We (Prima Coffee Equipment) sat down with 2004 World Barista Champion Tim Wendelboe to discuss what the role the competition has played in his coffee career, and how the WBC influences baristas and the coffee world today.
Tim Wendelboe is owner of Tim Wendelboe, a coffee roastery, an espresso bar and a coffee resource and training centre located in Grünersgate 1, Oslo, Norway. Their goal is to be among the best coffee roasters and espresso bars in the world and to be a preferred source for quality coffee, knowledge and innovation.
9 Things To Learn From Tim Wendelboe
- What is the WBC? (0:08)
- What followed after you win in 2014? (3:27)
- Did you see your status change after winning the WBC? (6:32)
- How has the WBC influenced the coffee industry? (8:32)
- What are the important aspects of a winning routine? (11:26)
- How influential is “customer service for a WBC judge? (15:57)
- What does it take to win the WBC? (17:09)
- What’s the difference between a national and world competition? (19:19)
- What do you think the future of the WBC looks like? (23:48)
About Prima Coffee Equipment
Prima Coffee Equipment is a speciality coffee equipment supplier based out of Louisville, Kentucky. From their inception, they have set out to make the best coffee brewing equipment available to the general public. Learn more about Prima Coffee Equipment from prima-coffee.com