When mobile payment platforms were first introduced in 2014 by Apple and a year later by Samsung (among others), expectations were high. But mobile pay has struggled to gain widespread consumer acceptance, limping along with single digit repeat usage rates. However, there is one success story in this field worth noting, a coffee business no less who has seen significant mobile payment growth in the past year with numbers that might be best characterized as “Venti with lots of foam.”
#starbucks has been giving their smartphone carrying customers the ability to pay via mobile since 2011, long before tech giants like Apple came to the party. And the coffee shop’s customers are loyal to the platform. According to recently published data from Adweek, more than a quarter of the chain’s U.S. transactions now come via smartphone.